The Concept
What is Embedded Finance?
It is the integration of financial services (such as credit, payments or insurance) directly into non-financial platforms, invisibly to the end user.
Why is the market changing?
Traditionally, consumers and businesses had to seek banks to get credit. Today, they prefer to consume financial services at the moment the need arises: inside the e-commerce, management software (ERP) or services app.
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For your customer: A seamless, frictionless experience in the context they already trust.
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For your business: New revenue streams, increased conversion, higher retention (LTV) and lower acquisition cost (CAC).
The Market Potential
Estimated size of the global Embedded Finance market by 2030.
Conversion growth in e-commerces that offer BNPL at checkout.
Reduction in delinquency when using receivables retained at source as collateral.